Decoding Coca-Cola : a biography of a global brand
Year of publication: |
2021
|
---|---|
Other Persons: | Crawford, Robert (ed.) ; Brennan, Linda (ed.) ; Khamis, Susie (ed.) |
Publisher: |
London : Routledge, Taylor & Francis Group |
Subject: | The Coca-Cola Company | Softdrink | Soft drink | Markenführung | Brand management | Markenimage | Brand image | Marketing | Öffentlichkeitsarbeit | Public relations | Internationales Marketing | International marketing | Werbung | Advertising | Softdrink-Industrie | Soft drink industry | USA | United States | Geschichte |
Description of contents: | Table of Contents [gbv.de] |
Extent: | x, 240 Seiten 25 cm |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
Notes: | Enthält Literaturangaben und Index |
ISBN: | 978-1-138-49544-9 ; 978-0-367-64220-4 ; 978-1-351-02402-0 |
Classification: | Wirtschaftsgeschichte |
Source: | ECONIS - Online Catalogue of the ZBW |
-
McQueen, Humphrey, (2001)
-
Counter-Cola : a multinational history of the global corporation
Ciafone, Amanda, (2019)
-
The relationship between marketing and brand equity : Salvador consumers perception of soft drinks
Jarquin, Karen Valessksca Rothschuh, (2019)
- More ...
-
Decoding Coca-Cola : a biography of a global brand
Brennan, Linda, (2021)
-
Global advertising practice in a borderless world
Crawford, Robert, (2017)
-
Globalisation, branding and advertising's stakeholders
Brennan, Linda, (2017)
- More ...