Decontextualizing consumer animosity
Year of publication: |
2015
|
---|---|
Authors: | Little, Joseph P. ; Singh, Nitish |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 28.2015, 2, p. 83-98
|
Subject: | Behavioral intention | consumer behavior | consumer responses | cross-cultural marketing | international marketing | motivational attitudes | willingness to buy | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Zahlungsbereitschaftsanalyse | Willingness to pay | Nationalkultur | National culture | Herkunftsbezeichnung | Designation of origin |
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