Designing and implementing international joint marketing ventures : case research studies on new retail enterprises in Hungary
Year of publication: |
1993
|
---|---|
Authors: | Woodside, Arch G. |
Other Persons: | Kandikó, József (contributor) ; Vyslozil, Wilfried (contributor) |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 3.1993, 1, p. 43-59
|
Subject: | Einzelhandel | Retail trade | Marketing | Internationale Unternehmenskooperation | International business cooperation | Ungarn | Hungary |
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