Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Year of publication: |
2013
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Authors: | Weinberg, Bruce D. ; Ruyter, Ko de ; Dellarocas, Chrysanthos ; Buck, Michael ; Keeling, Debbie Isobel |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 27.2013, 4, p. 299-310
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Subject: | Collaborative community | Social business | Social media | Expressive individuality | Transformation | Dell | Social Web | Social web | Sozialwirtschaft | Social economy | Kooperation | Cooperation | Corporate Social Responsibility | Corporate social responsibility | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing | Arbeitsgruppe | Team |
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