Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions
Year of publication: |
2021
|
---|---|
Authors: | Schoner-Schatz, Lisa ; Hofmann, Verena ; Sauer, Nicola E. |
Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 22.2021, p. 1-10
|
Subject: | Communicator's source | Destination advertising | EmFACS | Endorser's emotion display | Pre-visit stage | Social media communication success | Social Web | Social web | Emotion | Online-Marketing | Internet marketing | Kommunikation | Communication | Werbewirkung | Advertising effects | Urlaubsverhalten | Holiday behaviour | Virales Marketing | Viral marketing | Werbung | Advertising | Tourismusmarketing | Tourism marketing |
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