Determinants of Enterprise Development Among Women Entrepreneurs

Entrepreneurship in the recent times has gained utmost importance while emerging as the major ingredient for economic development. An entrepreneur has been an important factor in the studies related to growth, production or distribution throughout the globe. Women entrepreneurship offers the possibility of independence and flexibility to combine income with family and other lifestyle choices. The study comprises of the urban women entrepreneurs of Indore city and semi-urban women entrepreneurs of Mhow. An attempt is made to find the impact of women entrepreneurial ventures on their enterprise development. The number of the respondents was 170 women entrepreneurs from the urban area and 85 women entrepreneurs from the semi-urban region. The analysis result depicts that the parameters of Enterprise Development, like variety of products and services, customer base, employment created etc. are found significant among urban and rural women entrepreneurs. In other words, the development of entrepreneurial activities in the study area affects urban and rural women entrepreneurs with varying strength. It clearly illustrates that in terms of enterprise development, women entrepreneurs in the urban areas are better placed as compared to their rural/ semi-urban counterpart