Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Year of publication: |
2019
|
---|---|
Authors: | Hollebeek, Linda D. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 81.2019, p. 89-98
|
Subject: | Customer engagement | Industrial marketing | Social media | S-D logic | Resource-based view | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Kundenintegration | Customer integration | B-to-B-Marketing | Business-to-business marketing | Online-Marketing | Internet marketing |
-
Fready, Samby, (2022)
-
Wang, Yichuan, (2016)
-
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto, (2022)
- More ...
-
Customer engagement in evolving technological environments : synopsis and guiding propositions
Hollebeek, Linda D., (2019)
-
Brand engagement and experience in online services
Khan, Imran, (2019)
-
Chen, Tom, (2018)
- More ...