Developing customer-based brand equity from both employee and customer perspectives
Year of publication: |
2023
|
---|---|
Authors: | Liu, Chih-Hsing ; Lin, Wen-Pei ; Lu, Yu-Hung ; Huang, Yi-Jhan |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 32.2023, 3, p. 285-316
|
Subject: | brand culture | brand equity | brand value | CBBE | engagement | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
-
Brunetti, Federico, (2019)
-
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai, (2018)
-
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J., (2022)
- More ...
-
Social relationships and knowledge creation: the mediate of critical network position
Liu, Chih-Hsing, (2010)
-
Network activities as critical sources of creating capability and competitive advantage
Liu, Chih-Hsing, (2019)
-
Zhang, Yucheng, (2020)
- More ...