Development of Electronic Public Relations in Russia

The paper deals with the analysis the process of development of electronic public relations in Russia. We concentrated on the features of Web-PR, that is tools which are interactive sites that provide the user with the services of the FAQ (“quick questions and answers”). In our opinion despite the rapid growth of the blogosphere in Russia, the widespread use of blogs in public relations is not enough. We made the conclusion the development of such information technologies as blogs creates informational, cultural and communicative space, where the role of mediator is performed by the public relations' institute ensuring the implementation of such principles of building civil society as integrativeness, communication, tolerance, and performing an integrative role in ensuring the integrity of the culture system