Device-mediated customer behaviour on the internet : a systematic literature review
Year of publication: |
2023
|
---|---|
Authors: | Wolf, Lukas |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 6, p. 2270-2304
|
Subject: | customer behaviour | customer experience management | digital devices | omnichannel management | systematic literature review | TCM-ADO framework | Internet | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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