Die Rolle des Einzelhandels bei der Entwicklung des Konsumentenverhaltens in den neuen Bundesländern
Thomas Nassua
| Year of publication: |
1998
|
|---|---|
| Authors: | Nassua, Thomas |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Einzelhandel | Retail trade | Handelsmarketing | Retail marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Ostdeutschland | East Germany | Deutschland <Östliche Länder> | Systemtransformation | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | 293 S graph. Darst 21 cm |
|---|---|
| Series: | Markt und Konsum. - Frankfurt, M. : PL Acad. Research, ISSN 0946-5995, ZDB-ID 1393810-1. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Hannover, Univ., Diss., 1997 |
| Notes: | Literaturverz. S. 267 - 291 brosch. : DM 89.00 (freier Pr.) |
| ISBN: | 3-631-32510-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013421302