Dienstleistungsmarken : Forum Dienstleistungsmanagement
Manfred Bruhn; Bernd Stauss (Hrsg.)
| Year of publication: |
2008 ; 1. Aufl.
|
|---|---|
| Other Persons: | Bruhn, Manfred (ed.) ; Stauss, Bernd (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Dienstleistungsmanagement | Service management | Dienstleistungsmarketing | Services marketing | Markenführung | Brand management | Dienstleistungsmarke | Markenpolitik | Markenimage | Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Published items: |
21 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XI, 486 S. Ill., graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. [471] - 481. - Literaturangaben. - Enth. zahlr. Beitr. |
| ISBN: | 3-8349-0609-3 ; 978-3-8349-0609-0 |
| Classification: | Marketing ; Betriebswirtschaft: Sonstiges ; Dienstleistungen: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003512485