Extent:
1 Online-Ressource (VIII, 298 S)
Series:
Type of publication: Book / Working Paper
Language: German
ISBN: 978-3-322-81375-6 ; 978-3-8244-6118-9
Other identifiers:
10.1007/978-3-322-81375-6 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013512534