Digital consumer engagement : national cultural differences and cultural tightness
Year of publication: |
2021
|
---|---|
Authors: | Thompson, Frauke Mattison ; Brouthers, Keith D. |
Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 29.2021, 4, p. 22-44
|
Subject: | clicking | cultural tightness/looseness | cultural values | digital business | digital consumer engagement | online | platforms | sharing | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Gesundheitsvorsorge | Preventive care | Electronic Commerce | E-commerce |
-
Kunst, Katrine, (2019)
-
Digital consumers as cultural curators : the irony of Vaporwave
Schembri, Sharon, (2017)
-
Tsiotsou, Rodoula H., (2022)
- More ...
-
Martin, Xavier, (2013)
-
Within- versus between-country differences in risk attitudes: implications for cultural comparisons
Vieider, Ferdinand, (2015)
-
Trustmarks : strategies for exploiting their full potential in e-commerce
Thompson, Frauke Mattison, (2019)
- More ...