Digital leapfrogs : how technology is reshaping consumer markets in India
Vijay Mahajan
| Year of publication: |
2022
|
|---|---|
| Authors: | Mahajan, Vijay |
| Publisher: |
Gurugram, Haryana : Harper Business, an imprint of HarperCollins Publishers |
| Subject: | Informationstechnik | Information technology | Technologietransfer | Technology transfer | Mobiltelefon | Mobile phone | Online-Handel | Online retailing | Elektronisches Geld | Electronic money | Konsumentenverhalten | Consumer behaviour | Sozialer Wandel | Social change | Indien | India |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xx, 267 pages illustrations (black and white) 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-93-5489-534-0 ; 93-5489-534-4 ; 978-93-5489-570-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014022591