Digital transformation and marketing : a systematic and thematic literature review
Year of publication: |
2023
|
---|---|
Authors: | Cioppi, Marco ; Curina, Ilaria ; Francioni, Barbara ; Savelli, Elisabetta |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2023.2023, 2, p. 207-288
|
Subject: | Digital transformation | Marketing | Systematic literature review | Thematic literature review | Synergistic framework | Bibliometrie | Bibliometrics | Digitalisierung | Digitization |
-
Bartoli, Chiara, (2023)
-
Research trends in digital transformation in supply chain based on bibliometric and network analysis
Oh, Keontaek, (2023)
-
Returns on digitisation in SMEs : a systematic literature review
Pfister, Paul, (2023)
- More ...
-
Promoting access-based consumption practices through fashion renting : evidence from Italy
Savelli, Elisabetta, (2024)
-
Understanding food safety and consumer perception : a mixed-method approach
Francioni, Barbara, (2024)
-
Traits and peculiarities of different brand hate behaviours
Curina, Ilaria, (2021)
- More ...