Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy
Year of publication: |
January 2017
|
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Authors: | Poushneh, Atieh ; Vasquez-Parraga, Arturo Z. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 229-234
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Subject: | Augmented reality | Retail user experience | User satisfaction | User's Willingness to buy | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Virtuelle Realität | Virtual reality | Beziehungsmarketing | Relationship marketing | Zahlungsbereitschaftsanalyse | Willingness to pay |
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