Disrupting marketing realities : a research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies
Year of publication: |
2022
|
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Authors: | Hilken, Tim ; Keeling, Debbie I. ; Chylinski, Mathew ; Ruyter, Ko de ; Papez, Maja Golf ; Heller, Jonas ; Mahr, Dominik ; Al-Imamy, Saifeddin |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 8, p. 1660-1671
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Subject: | augmented reality | cocreation | customer experience | sustainability | virtual reality | well-being |
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