Distribution channel and licensing strategy choice considering consumer online reviews in a closed-loop supply chain
Year of publication: |
2021
|
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Authors: | Qiao, Haike ; Su, Qin |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 151.2021, p. 1-27
|
Subject: | Consumer online reviews | Distribution Channel | Licensing strategy | Pricing | Remanufacturing | Vertriebsweg | Distribution channel | Lizenz | Licence | Konsumentenverhalten | Consumer behaviour | Lieferkette | Supply chain | Betriebliche Kreislaufwirtschaft | Reverse logistics | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Preismanagement | Pricing strategy |
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