Do market share and demand uncertainty influence the relation between advertising expenditures and shareholder value?
Year of publication: |
2020
|
---|---|
Authors: | Hill, Katerina E. ; Hill, Matthew D. ; Kelly, G. Wayne |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 115.2020, p. 61-69
|
Subject: | Advertising expenditures | Market value | Shareholder value | Market share | Demand uncertainty | Shareholder Value | Werbung | Advertising | Marktanteil | Theorie | Theory | Marketing |
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