Do private labels increase retailer bargaining power?
Year of publication: |
2010
|
---|---|
Authors: | Meza, Sergio ; Sudhir, K. |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 8.2010, 3, p. 333-363
|
Subject: | Handelsmarke | Store brand | Einzelhandel | Retail trade | Verhandlungsmacht | Bargaining power | Einzelhandelspreis | Retail price | Preiswettbewerb | Price competition | Nachfrage | Demand | Modellierung | Scientific modelling | Frühstückszerealien | Breakfast cereals | USA | United States |
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