Do we really need a reason to indulge?
Year of publication: |
2009
|
---|---|
Authors: | Xu, Jing ; Schwarz, Norbert |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 1, p. 25-36
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Verhalten | Behaviour | Marktforschung | Market research |
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