Do young growth companies need strategic marketing-planning? Review of the State of the art
Year of publication: |
2005
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Authors: | Sager, Bernadette |
Published in: |
The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe. - Künzelsau : Swiridoff, ISBN 3-934350-60-7. - 2005, p. 479-499
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Subject: | Marketingmanagement | Marketing management | KMU | SME | Unternehmensgründung | Business start-up | Unternehmenswachstum | Firm growth |
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