Does corporate social responsibility matter in buying behaviour? : a study of Indian consumers
Year of publication: |
June 2017
|
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Authors: | Ruhee Singh ; Malla, Sweta Srivastava |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 18.2017, 3, p. 781-794
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Subject: | Corporate social responsibility | consumers' actual buying behaviour | consumer intended loyalty | purchase intention | sustainable business | India | Konsumentenverhalten | Consumer behaviour | Indien | Corporate Social Responsibility |
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