Does green and sustainable engagement benefit online platforms in supply chains? : the role of green and public concern
Year of publication: |
2022
|
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Authors: | Xue, Jing ; Li, Guo ; Li, Na |
Published in: |
International journal of logistics : research and applications. - London [u.a.] : Taylor & Francis, ISSN 1469-848X, ZDB-ID 2020197-7. - Vol. 25.2022, 4/5, p. 678-693
|
Subject: | cause-related marketing | green and public concern | green and public image | green logistics practice | Online platform | Lieferkette | Supply chain | Umweltmanagement | Environmental management | Nachhaltige Entwicklung | Sustainable development | Öko-Marketing | Green marketing | Digitale Plattform | Digital platform |
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