Does ingredient advertising work? : some evidence on its impact
Year of publication: |
2016
|
---|---|
Authors: | Giakoumaki, Christina ; Aulōnitēs, Geōrgios I. ; Baltas, George |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 7, p. 901-913
|
Subject: | Experiment | Advertising | Brands | Demand | Werbung | Markenführung | Brand management | Werbewirkung | Advertising effects | Markenartikel | Brand |
-
Lovett, Mitchell J., (2019)
-
Can vague brand slogans promote desirable consumer responses?
Strutton, David, (2014)
-
The making of Labatt "Blue" : the quest for a national lager brand : 1959-1971
Bellamy, Matthew J., (2020)
- More ...
-
Baltas, George, (2021)
-
Baltas, George, (2023)
-
Brand engagement in self‐concept and consumer engagement in social media: The role of the source
Giakoumaki, Christina, (2019)
- More ...