Does It pay to shroud in-app purchase prices?
Year of publication: |
2019
|
---|---|
Authors: | Shulman, Jeffrey D. ; Geng, Xianjun |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 3, p. 856-871
|
Subject: | game theory | in-app purchase | shrouded prices | pricing | Preismanagement | Pricing strategy | Spieltheorie | Game theory | Konsumentenverhalten | Consumer behaviour |
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