Does piracy create online word of mouth? : an empirical analysis in the movie industry
Year of publication: |
2020
|
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Authors: | Lu, Shijie ; Wang, Xin ; Bendle, Neil T. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 66.2020, 5, p. 2140-2162
|
Subject: | piracy | online word of mouth | motion pictures | movies | Social Web | Social web | Virales Marketing | Viral marketing | Filmwirtschaft | Film industry | Internet | Produktpiraterie | Product counterfeiting | Film | Konsumentenverhalten | Consumer behaviour | Kino | Movie theatre |
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