Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Year of publication: |
2023
|
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Authors: | Stewart, Kristin ; Dalakas, Vassilis ; Eells, Danielle |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 7, p. 701-714
|
Subject: | Advertising | e-commerce | Facebook | sex appeals | social media | Social Web | Social web | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Sexualität | Sexuality | Virales Marketing | Viral marketing |
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