Does uncertainty boost exports? : a study on the effect of innovation and marketing capabilities in a small and innovation-intensive sector
Year of publication: |
2023
|
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Authors: | Vieira, Jorge ; Frade, Rui ; Martinho, Filipa ; Martinho, Domingos |
Published in: |
Economies : open access journal. - Basel : MDPI, ISSN 2227-7099, ZDB-ID 2704214-5. - Vol. 11.2023, 1, Art.-No. 1, p. 1-20
|
Subject: | export performance | innovation | marketing capabilities | pharmaceutical industry | resource-based view | uncertainty | Innovation | Ressourcenorientierter Ansatz | Resource-based view | Export | Unternehmenserfolg | Firm performance | Pharmaindustrie | Pharmaceutical industry | Internationales Marketing | International marketing | KMU | SME | Risiko | Risk | Marketingmanagement | Marketing management |
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