Doing good for society! : how purchasing green technology stimulates consumers toward green behavior : a structural equation modeling-artificial neural network approach
Year of publication: |
2023
|
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Authors: | Ashfaq, Muhammad ; Tandon, Anushree ; Zhang, Qingyu ; Jabeen, Fauzia ; Dhir, Amandeep |
Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 32.2023, 4, p. 1274-1291
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Subject: | ANT Forest | delight | ECM | green habit | perceived entertainment | TTFM | Konsumentenverhalten | Consumer behaviour | Neuronale Netze | Neural networks | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Umwelttechnik | Environmental technology |
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