"Doing the brand" : aesthetic labour as situated, relational performance in fashion retail
Year of publication: |
August 2017
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Authors: | Cutcher, Leanne ; Achtel, Pamela |
Published in: |
Work, employment & society : a journal of the British Sociological Association. - Los Angeles, Calif. [u.a.] : Sage, ISSN 0950-0170, ZDB-ID 638222-8. - Vol. 31.2017, 4, p. 675-691
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Subject: | aesthetic labour | brand | consumption | retail | role identification | Markenführung | Brand management | Ästhetik | Aesthetics | Mode | Fashion | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Luxusgüter | Luxury goods |
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