Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Year of publication: |
2022
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Authors: | Sanchez, Alison ; Kull, Alexander J. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 12, p. 2401-2412
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Subject: | cause-related marketing | charitable giving | checkout charity | corporate social responsibility | fundraising | intrusion | social image | Fundraising | Corporate Social Responsibility | Corporate social responsibility | Wohltätigkeit | Charity | Nonprofit-Organisation | Nonprofit organization | Cause-Related Marketing | Cause-related marketing | Gemeinnützige Organisation | Charitable organization | Altruismus | Altruism | Nonprofit-Marketing | Nonprofit marketing |
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