Drivers of showrooming behaviour : insights from integrated perspectives
Year of publication: |
2022
|
---|---|
Authors: | Arora, Sourabh ; Sahney, Sangeeta ; Parida, Rashmi Ranjan |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 3, p. 398-413
|
Subject: | Ability | Consequences | Motivation | Narratives | Opportunity | Showrooming |
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