Dynamic marketing capabilities : toward an integrative framework
Year of publication: |
2014
|
---|---|
Authors: | Barrales-Molina, Vanesa ; Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos |
Published in: |
International journal of management reviews : IJMR. - Oxford : Blackwell Publ., ISSN 1460-8545, ZDB-ID 1484131-9. - Vol. 16.2014, 4, p. 397-416
|
Subject: | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory | Dynamische Kompetenzen | Dynamic capabilities |
-
Dynamic capabilities : implications for marketing strategy formulation and implementation
Atkinson, David, (2013)
-
Understanding market transformation : how firms create customer demand
Hartmann, Michael, (2019)
-
Creating dynamic capabilities to increase customer value
Martelo Landroguez, Silvia, (2011)
- More ...
-
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos, (2014)
-
Gázquez-Abad, Juan Carlos, (2016)
-
Gázquez-Abad, Juan Carlos, (2016)
- More ...