E commerce as a tool for resource expansion : postal partnerships, data protection legislation and the mitigation of implementation gaps
Year of publication: |
[2016]
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Authors: | Ojo, Marianne |
Published in: |
E-retailing challenges and opportunities in the global marketplace. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-4666-9921-2. - 2016, p. 25-48
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Subject: | Online-Handel | Online retailing | Ressourcenorientierter Ansatz | Resource-based view | Stakeholder | Informationsverbreitung | Information dissemination | Datenschutz | Data protection | Konsumentenpräferenzen | Consumer preferences | Welt | World |
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