Editorial: Marketing transformation to the new e-business environment
Alternative title: | Marketing transformation to the new e-business environment |
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Year of publication: |
2008
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Authors: | Martínez-López, Francisco J. ; Sousa, Carlos M. P. |
Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 2.2008/09, 2, p. 101-115
|
Subject: | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management |
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