The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Year of publication: |
2023
|
---|---|
Authors: | Wu, Ruijuan ; Liu, Jingjing ; Chen, Shuai ; Tong, Xing |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 5, p. 714-733
|
Subject: | Experiential value | Social presence | Socialness | Virtual human | Virtual live streamer | Electronic Commerce | E-commerce | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Online-Handel | Online retailing | China | Soziale Werte | Social values | Virtuelle Organisation | Virtual organization |
-
Try it on! : contingency effects of virtual fitting rooms
Yang, Shuai, (2019)
-
Roberts, Jenniefer, (2021)
-
Virtual shopping agents : persona effects for older users
Chattaraman, Veena, (2014)
- More ...
-
Skilled mutual fund selection : false discovery control under dependence
Wang, Lijia, (2023)
-
The effects of online store informativeness and entertainment on consumers’ approach behaviors
Wu, Ruijuan, (2019)
-
Wu, Ruijuan, (2021)
- More ...