Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Year of publication: |
2023
|
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Authors: | Yoo, Jinyoung Jinnie ; Choi, Sungchul ; Song, Hayeon |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 2, p. 384-407
|
Subject: | brand prominence | computational analysis | fashion marketing | Instagram | logo | social media | Mode | Fashion | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects |
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