Effect of university heritage and reputation on attitudes of prospective students
Year of publication: |
2015
|
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Authors: | Merchant, Altaf ; Rose, Gregory M. ; Moody, Geoffrey ; Mathews, Lucy |
Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass. : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 20.2015, 1, p. 25-37
|
Subject: | Hochschule | Higher education institution | Geschichte | History | Reputation | Studierende | Students | Kulturelle Identität | Cultural identity | Strukturgleichungsmodell | Structural equation model | USA | United States |
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