Effectiveness of sponsorship type, sport team identification, team support and congruence
Year of publication: |
2024
|
---|---|
Authors: | Mohammadi, Sardar ; Siani, Mojtaba Ghasemi ; Santos, Manuel Alonso dos |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 25.2024, 1, p. 188-209
|
Subject: | Congruence | Home team | Sponsorship type | Sport team identification | Sports sponsorship | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Arbeitsgruppe | Team | Sportorganisation | Sport organization | Profisport | Professional sports | Sport | Sports | Fußball | Football | Konsumentenverhalten | Consumer behaviour |
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