Effects of brand personality dimensions on consumers' perceived self-image congruity and functional congruity with hotel brands
Na Su, Dennis Reynolds
Year of publication: |
September 2017
|
---|---|
Authors: | Su, Na ; Reynolds, Dennis |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 66.2017, p. 1-12
|
Subject: | Brand personality | Self-brand congruity | Functional-congruity | Self-concept theory | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Hotellerie | Hotel industry | Werbewirkung | Advertising effects |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
The effect of brand personality on consumer loyalty and buying intention
Saeida, Saeid, (2017)
-
Advertising between archetype and brand personality
Bechter, Clemens, (2016)
-
Jeong, Hyun Ju, (2021)
- More ...
Similar items by person