Effects of customer feedback level and (in)consistency on new product acceptance in the click-and-mortar context
Year of publication: |
2009
|
---|---|
Authors: | Yao, Emery ; Fang, Ruolian ; Dineen, Brian R. ; Yao, Xin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 12, p. 1281-1288
|
Subject: | Innovation | Bewertung | Evaluation | Entscheidung unter Risiko | Decision under risk | Konsumentenverhalten | Consumer behaviour |
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