Effects of marketing-manufacturing integration across stages of new product development on performance
Year of publication: |
2015
|
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Authors: | Kong, Ting ; Li, Gang ; Feng, Taiwen ; Sun, Linyan |
Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 53.2015, 8 (15.4.), p. 2269-2284
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Subject: | marketing-manufacturing integration | new product development | interactive effects | empirical study | China | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
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