Effects of national institutions on corporate brand ability associations during the pandemic
Year of publication: |
2024
|
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Authors: | Jacobs, Nele ; Swoboda, Bernhard |
Published in: |
Management international review : MIR ; journal of international business. - Berlin : Springer, ISSN 1861-8901, ZDB-ID 2066711-5. - Vol. 64.2024, 1, p. 129-163
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Subject: | Ability associations | Corporate brand | COVID-19 | Cross-national research | National institutions | Coronavirus | Markenführung | Brand management | Markenarchitektur | Brand architecture | Vergleich | Comparison |
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