Effects of online shopping channel and price discount on near-expiry food sales
Year of publication: |
2023
|
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Authors: | Lee, Jae Young ; Choi, Kang Jun ; Kwack, So Yean |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 65.2023, 6, p. 726-744
|
Subject: | expiration date | non-perishable foods | mobile and PC channels | price promotion | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Verkaufsförderung | Sales promotion | Lebensmittelpreis | Food price | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Lebensmittelhandel | Food trade | Niedrigpreisstrategie | Low-cost strategy |
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