Effetto "country of origin" : un'indagine esplorativa sulla percezione del made in Italy in Cina
Donatella Radicchi
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Radicchi, Donatella |
| Publisher: |
Roma : Edizioni Nuova cultura |
| Subject: | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Italienisch | Italian | Konsumentenverhalten | Consumer behaviour | China |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 172 pages Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | Italian |
| Notes: | D. Radicchi teaches at the Università per stranieri of Perugia Includes bibliographical references (pages 161-172) |
| ISBN: | 978-88-3365-270-2 |
| Other identifiers: | 10.4458/2702 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013265998