Efficiency and effectiveness of small retailers : the role of consumer and entrepreneurial orientation
Year of publication: |
2013
|
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Authors: | Tajeddini, Kayhan ; Elg, Ulf ; Trueman, Myfanwy |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 5, p. 453-462
|
Subject: | KMU | SME | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Entrepreneurship | Entrepreneurship approach | Unternehmenserfolg | Firm performance | Effizienz | Efficiency | Wirtschaftlichkeit | Economic effectiveness | Schweiz | Switzerland |
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