Emerging segmentation practices in the age of the social customer
Year of publication: |
2013
|
---|---|
Authors: | Canhoto, Ana Isabel Domingos ; Clark, Moira ; Fennemore, Paul |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 5, p. 413-428
|
Subject: | Social Web | Social web | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing |
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