Emotions in organisational buying behaviour : a qualitative empirical investigation in Austria
Year of publication: |
2011
|
---|---|
Authors: | Zehetner, Andreas ; Engelhardt-Nowitzki, Corinna ; Hengstberger, Barbara ; Kraigher-Krainer, Jörg |
Published in: |
Modelling value ; Vol. 1. - Aachen : Shaker. - 2011, p. 345-368
|
Subject: | Lieferantenmanagement | Supplier relationship management | Bestellung | Order | Entscheidung | Decision | Emotion | Empirische Methode | Empirical method | Österreich | Austria |
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